I have had the opportunity of working closely with a company that manufactures and sells paints. Let's call it ABC. It was established in 2001 and began its operations in a small way by making and selling cement paint. Over the years, it has grown its product portfolio and now has operations in 11 states across the country. It is still small, compared to the existing giants of paint industry . But its growth over the years has been steady and impressive.
When I first met this company in 2009, it had a simple setup. Led by a managing director, it has a sales staff across 11 zonal offices and manufacturing plants in Rajasthan and Jharkhand. Not much has changed in the structure in the one year. But compared to its CAGR of around 20%, it posted an astounding growth of 62% in FY 2009-10. So what had changed in this one year? The way of connecting with people.
When I first met this company in 2009, it had a simple setup. Led by a managing director, it has a sales staff across 11 zonal offices and manufacturing plants in Rajasthan and Jharkhand. Not much has changed in the structure in the one year. But compared to its CAGR of around 20%, it posted an astounding growth of 62% in FY 2009-10. So what had changed in this one year? The way of connecting with people.
